1. Introduction

Welcome to www.totalav.co.uk ("Website"). This Cookie Policy explains how we use cookies and similar tracking technologies on our Website. By using our Website, you agree to the use of cookies as described in this policy.

2. What Are Cookies?

Cookies are small text files that are downloaded to your device when you visit a website. They help improve your browsing experience by allowing the website to remember your actions and preferences (such as login details, language, font size, and other display preferences) over time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.

3. Types of Cookies We Use

We use different types of cookies for various purposes. The types of cookies we may use on our Website include:

a. Strictly Necessary Cookies

These cookies are essential for the Website to function properly. They enable you to navigate our Website and use its features, such as accessing secure areas of the site. Without these cookies, certain services you request cannot be provided.

b. Performance and Analytics Cookies

These cookies collect information about how visitors use our Website, such as which pages are visited most often and if users receive error messages. We use this data to improve the way our Website works. These cookies do not collect personally identifiable information.

c. Functionality Cookies

Functionality cookies allow our Website to remember choices you make, such as your username, language, or the region you are in. They enable enhanced, more personalized features. These cookies can also be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customize.

d. Targeting and Advertising Cookies

These cookies are used to deliver relevant advertisements to users and measure the effectiveness of our advertising campaigns. They may also be used to track your activity across different websites to build a profile of your interests. This information helps us to make our advertising more relevant to you.

4. Third-Party Cookies

In some cases, we use cookies provided by trusted third parties. These third-party cookies may come from services that help us deliver content, analyze our Website, and advertise on third-party platforms. These cookies may be used to track your activity on other websites to show you relevant advertisements.

The following third-party cookies may be used on our Website:

• Google Analytics - This service helps us understand how visitors interact with our Website and improve user experience. Google Analytics may use cookies to collect and store information such as time of visit, pages visited, and time spent on each page.

• Facebook Pixel - This cookie is used to deliver targeted advertising on Facebook based on your interaction with our Website.

• Other Third-Party Services - Additional third-party services may also use cookies on our Website. Please refer to their privacy policies for more information on how they handle data.

5. Managing Cookies

You can control and manage cookies in various ways. Please note that removing or blocking cookies may affect your user experience, and parts of our Website may no longer be fully accessible.

a. Browser Settings

Most browsers allow you to manage cookie preferences. You can set your browser to block or delete certain cookies. Visit your browser’s help section for more information on how to modify your settings.

b. Opt-Out Mechanisms

You can opt out of third-party cookies from certain advertising networks by using opt-out tools provided by the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI).

c. Consent Management

When you first visit our Website, a cookie banner will appear, allowing you to choose which cookies you consent to. You can update your preferences at any time by [clicking on the cookie settings link in the footer of our Website].

6. Changes to This Cookie Policy

We may update our Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically to stay informed about our use of cookies.

7. Contact Us

If you have any questions or concerns about this Cookie Policy, please contact us!